{"id":13454,"date":"2018-01-31T11:50:44","date_gmt":"2018-01-31T09:50:44","guid":{"rendered":"http:\/\/bicfactory.se\/?p=13454"},"modified":"2021-05-12T09:52:39","modified_gmt":"2021-05-12T07:52:39","slug":"makewaves","status":"publish","type":"post","link":"https:\/\/bicfactory.se\/en\/makewaves\/","title":{"rendered":"Newly started Ume\u00e5 company creates music that strengthens brands"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13454\" class=\"elementor elementor-13454\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68036400 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68036400\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3bc5a6\" data-id=\"2e3bc5a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c64453b elementor-widget elementor-widget-text-editor\" data-id=\"1c64453b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"layoutArea\"><div class=\"column\"><p><strong>Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till det nystartade bolaget Make Waves som \u00e4r en studio f\u00f6r musik- och ljuddesign i Ume\u00e5.<\/strong><\/p><p>F\u00f6retaget Make Waves fokuserar p\u00e5 ljud i marknadsf\u00f6ring. Kort sagt hur ett varum\u00e4rke l\u00e5ter.<\/p><p>&#8211; I dag har vi ett marknadsf\u00f6ringslandskap som pr\u00e4glas av stark konkurrens, visuellt brus och m\u00e5nga sinnesintryck p\u00e5 en g\u00e5ng. D\u00e5 \u00e4r musiken ett starkt verktyg f\u00f6r att n\u00e5 fram och sticka ut. Ljud n\u00e5r oss p\u00e5 djupet, och musik engagerar. Musiken hj\u00e4lper d\u00e4rf\u00f6r f\u00f6retag att v\u00e4cka k\u00e4nslor, s\u00e4ger Oskar Lindskog, grundare av Make Waves.<\/p><p>F\u00f6r att p\u00e5 b\u00e4sta s\u00e4tt integrera musik och ljud i marknadskommunikation arbetar Make Waves strategiskt och konceptuellt med ljudets roll i ett varum\u00e4rkes identitet. F\u00f6retagets v\u00e4rderingar, kulturella bakgrund och m\u00e5lgrupper kartl\u00e4ggs och omvandlas till ett ljudkoncept. Att skapa musik som, f\u00f6rutom att l\u00e5ta snyggt, \u00e4ven harmoniserar med varum\u00e4rket eller kampanjen menar Oskar ger ett aff\u00e4rsm\u00e4ssigt merv\u00e4rde.<\/p><p>Make Waves tj\u00e4nster inriktas p\u00e5 f\u00f6retagskunder i Sverige och internationellt, b\u00e5de f\u00f6retag som s\u00f6ker ljud och musik till enskilda kampanjer och de som \u00f6nskar en helhetsl\u00f6sning till sitt varum\u00e4rke. Bland uppdragsgivarna finns \u00e4ven reklambyr\u00e5er, filmproduktionsbolag och andra musikf\u00f6retag.<\/p><p>Grundaren Oskar Lindskog \u00e4r f\u00f6dd och uppvuxen i Ume\u00e5. Fr\u00e5n tidig \u00e5lder har musik dominerat hans liv. De senaste fyra \u00e5ren har Oskar varit verksam i Berlin som komposit\u00f6r och ljuddesigner och skapat musik till reklamkampanjer f\u00f6r varum\u00e4rken som Wella, Converse och ING-DiBa. Det var under \u00e5ren som frilansare i Berlin som intresset f\u00f6r reklammusik och entrepren\u00f6rskap v\u00e4xte. Det blev starten p\u00e5 Make Waves som Oskar idag driver fr\u00e5n f\u00f6retagsinkubatorn BIC Factory.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till det nystartade bolaget Make Waves som \u00e4r en studio [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[45],"tags":[165,164,163],"class_list":["post-13454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-make-waves","tag-marknadskommunikation","tag-musik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken<\/title>\n<meta name=\"description\" content=\"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bicfactory.se\/en\/makewaves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken\" \/>\n<meta property=\"og:description\" content=\"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bicfactory.se\/en\/makewaves\/\" \/>\n<meta property=\"og:site_name\" content=\"BIC Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/sv-se.facebook.com\/bicfactory\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T09:50:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-12T07:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kerstin Edvardsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kerstin Edvardsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/\"},\"author\":{\"name\":\"Kerstin Edvardsson\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#\\\/schema\\\/person\\\/b88350ec533cde545ec38db2a9abea4d\"},\"headline\":\"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken\",\"datePublished\":\"2018-01-31T09:50:44+00:00\",\"dateModified\":\"2021-05-12T07:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/MG_Oskar_MakeWaves_180123_3984web.jpg\",\"keywords\":[\"Make Waves\",\"marknadskommunikation\",\"musik\"],\"articleSection\":[\"Nyheter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/\",\"url\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/\",\"name\":\"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/MG_Oskar_MakeWaves_180123_3984web.jpg\",\"datePublished\":\"2018-01-31T09:50:44+00:00\",\"dateModified\":\"2021-05-12T07:52:39+00:00\",\"description\":\"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/MG_Oskar_MakeWaves_180123_3984web.jpg\",\"contentUrl\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/MG_Oskar_MakeWaves_180123_3984web.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Oskar Lindskog, Make Waves. Foto: Malin Gr\u00f6nborg.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/makewaves\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/bicfactory.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/\",\"name\":\"BIC Factory\",\"description\":\"F\u00f6retagsinkubator med stj\u00e4rnstatus\",\"publisher\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#organization\",\"name\":\"BIC Factory\",\"url\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/biclogo_full.png\",\"contentUrl\":\"https:\\\/\\\/bicfactory.se\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/biclogo_full.png\",\"width\":1943,\"height\":341,\"caption\":\"BIC Factory\"},\"image\":{\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/sv-se.facebook.com\\\/bicfactory\",\"https:\\\/\\\/www.instagram.com\\\/bicfactory_official\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bic-factory\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bicfactory.se\\\/en\\\/#\\\/schema\\\/person\\\/b88350ec533cde545ec38db2a9abea4d\",\"name\":\"Kerstin Edvardsson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g\",\"caption\":\"Kerstin Edvardsson\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newly started Ume\u00e5 company creates music that strengthens brands","description":"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bicfactory.se\/en\/makewaves\/","og_locale":"en_US","og_type":"article","og_title":"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken","og_description":"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.","og_url":"https:\/\/bicfactory.se\/en\/makewaves\/","og_site_name":"BIC Factory","article_publisher":"https:\/\/sv-se.facebook.com\/bicfactory","article_published_time":"2018-01-31T09:50:44+00:00","article_modified_time":"2021-05-12T07:52:39+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg","type":"image\/jpeg"}],"author":"Kerstin Edvardsson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kerstin Edvardsson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bicfactory.se\/makewaves\/#article","isPartOf":{"@id":"https:\/\/bicfactory.se\/makewaves\/"},"author":{"name":"Kerstin Edvardsson","@id":"https:\/\/bicfactory.se\/en\/#\/schema\/person\/b88350ec533cde545ec38db2a9abea4d"},"headline":"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken","datePublished":"2018-01-31T09:50:44+00:00","dateModified":"2021-05-12T07:52:39+00:00","mainEntityOfPage":{"@id":"https:\/\/bicfactory.se\/makewaves\/"},"wordCount":338,"publisher":{"@id":"https:\/\/bicfactory.se\/en\/#organization"},"image":{"@id":"https:\/\/bicfactory.se\/makewaves\/#primaryimage"},"thumbnailUrl":"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg","keywords":["Make Waves","marknadskommunikation","musik"],"articleSection":["Nyheter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bicfactory.se\/makewaves\/","url":"https:\/\/bicfactory.se\/makewaves\/","name":"Newly started Ume\u00e5 company creates music that strengthens brands","isPartOf":{"@id":"https:\/\/bicfactory.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bicfactory.se\/makewaves\/#primaryimage"},"image":{"@id":"https:\/\/bicfactory.se\/makewaves\/#primaryimage"},"thumbnailUrl":"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg","datePublished":"2018-01-31T09:50:44+00:00","dateModified":"2021-05-12T07:52:39+00:00","description":"Med r\u00e4tt tonl\u00e4ge kan musik hj\u00e4lpa ett varum\u00e4rke att f\u00f6ra fram sitt budskap mer effektivt. Det menar Oskar Lindskog, grundaren till Make Waves.","breadcrumb":{"@id":"https:\/\/bicfactory.se\/makewaves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bicfactory.se\/makewaves\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bicfactory.se\/makewaves\/#primaryimage","url":"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg","contentUrl":"https:\/\/bicfactory.se\/wp-content\/uploads\/2018\/01\/MG_Oskar_MakeWaves_180123_3984web.jpg","width":1000,"height":667,"caption":"Oskar Lindskog, Make Waves. Foto: Malin Gr\u00f6nborg."},{"@type":"BreadcrumbList","@id":"https:\/\/bicfactory.se\/makewaves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/bicfactory.se\/"},{"@type":"ListItem","position":2,"name":"Nystartat Ume\u00e5f\u00f6retag skapar musik som st\u00e4rker varum\u00e4rken"}]},{"@type":"WebSite","@id":"https:\/\/bicfactory.se\/en\/#website","url":"https:\/\/bicfactory.se\/en\/","name":"BIC Factory","description":"Business incubator with star status","publisher":{"@id":"https:\/\/bicfactory.se\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bicfactory.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bicfactory.se\/en\/#organization","name":"BIC Factory","url":"https:\/\/bicfactory.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bicfactory.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bicfactory.se\/wp-content\/uploads\/2021\/03\/biclogo_full.png","contentUrl":"https:\/\/bicfactory.se\/wp-content\/uploads\/2021\/03\/biclogo_full.png","width":1943,"height":341,"caption":"BIC Factory"},"image":{"@id":"https:\/\/bicfactory.se\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/sv-se.facebook.com\/bicfactory","https:\/\/www.instagram.com\/bicfactory_official\/","https:\/\/www.linkedin.com\/company\/bic-factory"]},{"@type":"Person","@id":"https:\/\/bicfactory.se\/en\/#\/schema\/person\/b88350ec533cde545ec38db2a9abea4d","name":"Kerstin Edvardsson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea6e0b0ccbd86a742b4b04d2fef2dbb71d3d509e27083f76ff6f8348c214ba72?s=96&d=mm&r=g","caption":"Kerstin Edvardsson"}}]}},"_links":{"self":[{"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/posts\/13454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/comments?post=13454"}],"version-history":[{"count":5,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/posts\/13454\/revisions"}],"predecessor-version":[{"id":17078,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/posts\/13454\/revisions\/17078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/media\/13448"}],"wp:attachment":[{"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/media?parent=13454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/categories?post=13454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bicfactory.se\/en\/wp-json\/wp\/v2\/tags?post=13454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}