A piece of Norrland in the middle of Stockholm. This is how EOE founders Emilia and Erik Lindmark describe their own store, which opens in January 2021 on M\u00e4ster Samuelsgatan 10. The barren nature of Norrland, translated into sparse elegance, has been the hallmark of EOE Eyewear since its inception in 2010. Now, for the first time, all customers, old and new, are invited deeper into EOE's unique world. When the doors open to the first own store, it happens at the best possible address - M\u00e4sterSamuelsgatan 10 - in the middle of the neighborhood in Biblioteksstan, which in recent years has become the home address for several leading eyewear brands. But where other stores are just stores, EOE will offer something more.<\/p>\n
- Coming to EOE should feel like coming home to a friend. Here we will highlight creative talents from Norrland, one week it can be an art exhibition with a sculptor from Norrbotten, the next a gig with a DJ in Stockholm exile. It will simply be a piece of Norrland in the middle of Stockholm, says Emilia Lindmark.<\/p>\n
Butikskonceptet \u00e4r en naturlig f\u00f6rl\u00e4ngning av den h\u00e5llbara designgrund som EOE vilar p\u00e5 \u2013 inspiration fr\u00e5n den norrl\u00e4ndska naturen och ett tydligt fokus p\u00e5 materialval, form och detalj. Under de senaste \u00e5ren har EOE flyttat fram positionerna inom h\u00e5llbarhet och r\u00e4knas idag som en av de viktigaste akt\u00f6rerna p\u00e5 omr\u00e5det. Detta kommer att bli tydligt ocks\u00e5 f\u00f6r kunderna som bes\u00f6ker butiken. Dels visuellt i form av en materialpalett inspirerat av vatten, jord, sn\u00f6 och berg, men ocks\u00e5 konkret genom att erbjudas m\u00f6jlighet att l\u00e4mna in sina uttj\u00e4nta b\u00e5gar som EOE sedan anv\u00e4nder f\u00f6r att producera nya. Att EOE v\u00e4ljer att \u00f6ppna butik just nu, mitt under r\u00e5dande pandemi, \u00e4r ytterligare ett kapitel i ber\u00e4ttelsen om ett bolag som genom att g\u00f6ra saker lite annorlunda (eller ”eljest” som man s\u00e4ger i Norrland) bygger sin framg\u00e5ng. EOE har allt sedan starten haft god l\u00f6nsamhet och under 2021 r\u00e4knar man med att n\u00e5 60 miljoner SEK i f\u00f6rs\u00e4ljning. Bolaget drivs utan n\u00e5gra externa \u00e4gare och s\u00e5 kommer det \u00e4ven forts\u00e4ttningsvis att f\u00f6rbli.<\/p>\n
- By owning and running the company ourselves, we can ensure that our core values permeate everything we do and that nothing stands in the way of us continuing our journey to make the most durable glasses on the market, and that the Norrland heritage continues to be reflected in all stages. , says Erik Lindmark.<\/p>","protected":false},"excerpt":{"rendered":"
En bit av Norrland mitt i Stockholm. S\u00e5 beskriver EOE-grundarna Emilia och Erik Lindmark den egna butiken som i januari 2021 \u00f6ppnar p\u00e5 M\u00e4ster Samuelsgatan 10. Den karga norrl\u00e4ndska naturen […]<\/p>\n","protected":false},"author":2,"featured_media":14600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-14597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"\n